Not a Box is a 2025 animated preschool series from Apple TV+, inspired by the award-winning book by Antoinette Portis. Created for the youngest viewers, the show premieres globally on Friday, June 13, 2025.
The story follows a curious and imaginative bunny named Riley who transforms an ordinary cardboard box into amazing worlds of adventure. Each episode shows Riley using creativity and imagination to explore new places and meet fun new friends.
Voiced by Isabel Birch (Riley) and Ian James Corlett (“Adult”), the eight-episode series is designed to spark wonder and creativity in preschoolers and their families. It is part of Apple TV+’s “Changemakers Initiative” and includes input from imagination expert Kate Robinson.
Not a Box Age Rating
Rated TV-Y, Not a Box is a safe and gentle show for children ages 2–6. TV-Y rated programs are designed to be appropriate for all children, including preschoolers.
Here’s a simple breakdown of the content to help parents:
Positive Messages
The show is filled with uplifting themes like creativity, problem-solving, friendship, and the joy of pretend play. Each episode encourages kids to think outside the box (literally) and celebrate imagination.
Violence & Scariness
None. There is no violence, danger, or scary content in this show. Everything is light, fun, and age-appropriate.
Language
No bad language is used. All conversations are gentle, kind, and easy to understand for young children.
Role Models
Riley the bunny is a positive role model. Riley shows curiosity, kindness, and bravery when exploring imaginary adventures. Adults are shown as caring and supportive.
Is Not a Box Suitable for Kids?
Ages 2–4: Highly suitable. The show is designed especially for preschoolers. It supports early learning, creative thinking, and social-emotional development through fun, simple stories.
Ages 5–6: Still appropriate. Even early grade school kids will enjoy the imaginative adventures and positive themes.
Ages 7 and up: May lose interest. Older children might find the show too simple, but could enjoy watching it with younger siblings.
What Parents Can Expect
Educational Fun: The show encourages open-ended play, creative thinking, and emotional growth.
Screen Time You Can Trust: With a gentle tone and no ads, it’s a great pick for mindful viewing.
Family Viewing: Adults might enjoy watching with younger kids, especially to spark creative play at home.
Official Trailer
FAQs
Q: What age is Not a Box best for?
A: The show is perfect for ages 2 to 6, especially preschoolers.
Q: Is there anything scary or violent?
A: No. The show is calm, friendly, and completely safe for young children.
Q: Is Not a Box educational?
A: Yes! It supports creativity, social skills, and pretend play.
Q: How many episodes are there?
A: The first season has 8 episodes.
Q: Where can I watch Not a Box?
A: On Apple TV+ starting June 13, 2025.